Insights
Practical thinking on making content that works.
Recruitment & EVP
EVP films that actually attract candidates (not just please HR)
The difference between a film that fills a recruitment funnel and one that just lives on a careers page.
5 min readRead →
Energy
Content for the energy sector: what we learned from 5 years with Drax
Lessons from half a decade of making films, photography and EVP content for one of the UK's largest energy companies.
6 min readRead →
Brand
Why brand films fail (and the three things that fix it)
Most brand films get watched once, by the people who commissioned them. Here is why — and what to do about it.
5 min readRead →
Process
How to brief a creative content agency (so you get what you actually wanted)
A short, honest guide to writing a brief that gets you the content you imagined — instead of three rounds of revisions.
4 min readRead →
Construction
Filming on a working construction site without ruining the schedule
A practical guide to capturing high-end content on live infrastructure projects — without slowing down the build or compromising safety.
5 min readRead →
Recruitment & EVP
What makes a recruitment film actually work in energy & infrastructure
Most recruitment films look the same. Hard hats, drone shots, a CEO talking about "our people." Here is what we have learned shooting EVP content for Drax, HS2 and others.
6 min readRead →