01
Brand & corporate film
Flagship films that position your business with clarity and confidence.
Find out more →
02
Recruitment & EVP
Content that fills your funnel with the right candidates.
Find out more →
03
Product & campaign
Launches and campaign content built to perform across every channel.
Find out more →
04
Event & internal comms
Capture, edit and deliver, often the same week.
Find out more →
05
Animation & motion
Animation that makes complex things clear.
Find out more →
← Back to Insights
Recruitment & EVP6 min read

What makes a recruitment film actually work in energy & infrastructure

Most recruitment films look the same. Hard hats, drone shots, a CEO talking about "our people." Here is what we have learned shooting EVP content for Drax, HS2 and others.

The problem with most recruitment films

They are made for the brand, not the candidate. They show off facilities, awards and leadership instead of answering the questions a candidate actually has: what will my day look like, who will I work with, and is this place any good.

What we do differently

We spend time on site before the shoot. We talk to the people doing the job, not the people in head office. The films are built around real voices, real days and real environments — and that is what makes them land.

Three things that always make the cut

  • An honest moment from someone mid-career
  • A wide shot that shows the scale of what the company does
  • A specific detail about the work itself — not a slogan

Working on something in this space? We'd love to talk.

Start a project →

More from Insights

Recruitment & EVP
EVP films that actually attract candidates (not just please HR)
The difference between a film that fills a recruitment funnel and one that just lives on a careers page.
5 min readRead →
Energy
Content for the energy sector: what we learned from 5 years with Drax
Lessons from half a decade of making films, photography and EVP content for one of the UK's largest energy companies.
6 min readRead →
Brand
Why brand films fail (and the three things that fix it)
Most brand films get watched once, by the people who commissioned them. Here is why — and what to do about it.
5 min readRead →
View all insights →