The brief
A product and lifestyle campaign for Hot Wheels at Very, covering branded clothing and accessories for kids. The brief called for energy and authenticity: this is a brand that kids actually love, and the content needed to reflect that.
The approach
High-energy studio photography and campaign film with real kids, real expressions, and a pace that matched the brand. We focused on joy and personality rather than posed product presentation.
The shoot
Studio shoot with child talent, requiring flexible and responsive direction throughout. Tight coordination between stills and motion ensured a consistent look across all deliverables.
Outputs delivered
Campaign film
Product photography
Lifestyle stills
Social cuts
E-commerce imagery
The film
Stills
