The brief
A retail campaign for Mattel's Barbie range at Very, covering clothing, accessories and branded lifestyle products. The work needed to feel right at home in Very's content ecosystem while maintaining the energy of the Barbie brand.
The approach
Clean, confident studio photography and campaign film with an upbeat register that speaks directly to the target audience. We shot clothing, kids and product together, keeping the look cohesive across every format the campaign would run.
The shoot
Studio shoot in a fully controlled environment, allowing precise control over lighting and styling. The stills library and the campaign film were shot in the same session to ensure visual consistency across all outputs.
Outputs delivered
Campaign film
Product photography
Lifestyle stills
Social assets
E-commerce imagery
The film
Stills
