The brief
A product and lifestyle campaign for Mattel's Barbie Dream Closet, a flagship product in the Barbie range. The campaign needed to work across retail, digital and social, capturing the joy of the product for the children who want it and the adults who buy it.
The approach
A studio-led production with a vivid, on-brand colour world. We built the stills and film content together from the same art direction. The look stays consistent whether the audience encounters it as a social clip or a full-page retail image.
The shoot
Studio shoot with child talent across multiple days. Precise lighting and set design to deliver Mattel's brand palette faithfully. The film and photography were produced in the same sessions, maximising efficiency and visual consistency.
Outputs delivered
Product launch film
Retail photography
Lifestyle stills
Social assets (multiple formats)
Digital advertising edits
E-commerce imagery
The film
Stills
