Product Photography Advertising VideosRetail

Clothing & Toy Product Launch

Very are a UK leader in the online shopping market, known for selling highstreet product ranges including: fashion, home, toys, tech, accessories and more! Launched in 2009 and previously know as Littlewoods Direct.

Working in collaboration with Barbie on a new clothing and toy collection, the well-known online retailer Very reached out to us in the hope of capturing a range of still images and video content, with the ultimate aim of launching a vibrant Spring/Summer retail campaign. They approached us with the brief to create relatable content with the power to stop the scroll and entice online parent shoppers.

And how do you sell products perfect for a summer adventure? Well, you create a 'Let’s Go Camping' campaign, of course!

We were tasked with injecting the fun factor into this adventurous campaign! We handled all aspects, from constructing a top-notch creative crew, to casting the mini-models, sourcing a range of pink-themed props, scouting a stunning location, and even expertly timing some beautiful sunny weather.

photographer takes picture of 3 young girls having a Barbie tea party in a bluebell covered woodland

We captured a wide range of still photography and video content, highlighting both the clothing and toy ranges. The full collection of digital media captured was then used in an integrated and targeted email, social, web, and print campaign throughout the Spring/Summer period.

We sourced the perfect location to accommodate multiple looks, backgrounds, and setups, all while staying on the same site for ease, efficiency, and timekeeping. Nature was even on our side, with bluebells and blossoms blooming and the sun shining, adding the perfect ambience and lighting to our set.

A talented, hand-picked crew worked together seamlessly - from hair, makeup, and styling to director, photographer, lighting, runners, and models. This shoot was truly a team effort, and the final content reflects how all parts of the shoot came together brilliantly to fulfil the brief.

Behind the scenes of a Barbie photoshoot


Delivering a total of 70 images and 4 videos, we created an abundance of content for socials, online banners and product pages, to target and retarget tempted online shoppers. And with a number of product lines selling out in record time, we can call this one a job well done!

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If you're looking to cut through the noise and stand out in today's crowded digital landscape, come and chat to us about pushing the boundaries of creative media and capturing your next captivating campaign!