TiltedHue

Working with Barbie on a new clothing and toy range, online retailer Very approached us to capture stills and video content for a vibrant Spring/Summer campaign. Their brief was to create relatable, scroll-stopping content that would appeal to parents shopping online.

And how do you bring summer products to life? With an uplifting outdoor campaign that captures the warmth and excitement of the season.

We were asked to bring the fun factor, handling everything from assembling the creative crew and casting mini-models to sourcing pink props, finding the perfect location and even timing the shoot with a stretch of sunshine.

photographer takes picture of 3 young girls having a Barbie tea party in a bluebell covered woodland

Adventure awaits this VERY moment
- A fantastic team effort!

We captured a wide range of stills and video content showcasing both the clothing and toy ranges. The final assets were rolled out across email, social, web and print throughout the Spring/Summer campaign.

We chose a location that offered multiple looks and setups without moving sites, keeping the shoot efficient while giving us plenty of variety. With bluebells, blossoms and perfect sunshine, nature provided the ideal backdrop.

Our hand-picked crew — from styling and makeup to directing, photography and lighting — worked seamlessly together. The final content reflects a true team effort and delivers exactly what the brief called for.

Behind the scenes of a Barbie photoshoot

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Two young girls, dressed in Barbie T shirts climbing a wooden gate in front of a blossom tree in the sunshine

Two Barbie dolls sat on a tree swing in the sunshine

A woman and child, dressed in barbie tshirts, sit in a bluebell woodland, playing with a barbie doll

A young gilr pushes her friend on a swing dressed in Barbie T shirts

two barbie dolls driving a pink toy campervan in a bluebell woodland

young girl in bluebell woodland jumps for joy with her barbie doll in hand

2 young girls pose for a photo in a tree, wearing matching barbie tshirts

Barbie toys set up on blankets in a woodland picnic

2 young girls playing in the woods, one runs, chasing the other, who is riding a scooter

Delivering a total of 70 images and 4 videos, we created an abundance of content for socials, online banners and product pages, to target and retarget tempted online shoppers. And with a number of product lines selling out in record time, we can call this one a job well done!

Clothing & Toy Product Launch

very.co.uk

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