Working in collaboration with Barbie on a new clothing and toy collection, the well-known online retailer Very reached out to us in the hope of capturing a range of still images and video content, with the ultimate aim of launching a vibrant Spring/Summer retail campaign. They approached us with the brief to create relatable content with the power to stop the scroll and entice online parent shoppers.
And how do you sell products perfect for a summer adventure? Well, you create a 'Let’s Go Camping' campaign, of course!
We were tasked with injecting the fun factor into this adventurous campaign! We handled all aspects, from constructing a top-notch creative crew, to casting the mini-models, sourcing a range of pink-themed props, scouting a stunning location, and even expertly timing some beautiful sunny weather.
