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Warner Bros & DC Art Product Launch

Spectrum Noir & Crafter's Companion

Spectrum Noir is a fast-growing and best-selling maker of premium art materials, backed by Sara Davies' (Dragon's Den) brand Crafter's Companion. Spectrum Noir has developed a growing range of alcohol and watercolour mediums designed to suit beginners, colorists, students, and artists alike.

This was a special collaboration. When the Wizarding World of Warner Bros and the DC Universe teamed up with Spectrum Noir and Crafter’s Companion, we knew something magical was coming. With products featuring fully licensed artwork from the films and comics, our job was to create excitement and get fans and artists talking.

We were brought in to produce a full suite of digital launch assets — developing concepts, scripts and storyboards for 12 videos, alongside plans for product photography.

Everything was captured in a single day, in a London office, with one very talented artist (and a very tired arm by the end).

We opted for a clean, neutral palette of whites and blacks across the set and graphics so the bold artwork could really stand out. The campaign blended colouring timelapses, slow-motion unboxings, original voiceovers and ASMR-style sketching sounds, supported by a full suite of product photography for web and social use.

Every format was covered — TikTok, YouTube, Instagram, Facebook — with assets resized for 16:9, 9:16 and 1:1 layouts, in both long and short form. All content was rolled out as a cohesive digital campaign designed to build awareness, drive traffic and boost sales for the new Spectrum Noir range.

behind the scenes of film camera and photographer capturing an artist colour the house-elf character Dobby from the Harry Potter movies

SNEAK A PEAK AT THE CONTENT

Hand colouring art set of DC super hero Batman
Product photography of a Harry Potter art colouring book
Product photography of a Harry Potter art colouring book
Hand colouring art set of DC super hero Batman
Product photography of a Harry Potter creatures colouring book
Hand colouring Harry Potter character Dobby

Delivering a total 16 videos and a bursting library of product photography, we created an abundance of content for this paid promotional campaign, sure to entice artistic shoppers! And with a number of product lines selling out over the festive period, I think we were all very pleased with the result.

Let's Talk

If you're looking to cut through the noise and stand out in today's crowded digital landscape, come and chat to us about pushing the boundaries of creative media and capturing your next captivating campaign!