recruitment videocorporateenergy industry

Hydropower Engineer Recruitment Videos

Drax Group PLC

Drax Group are a global energy company engaged in renewable power generation and the production of sustainable biomass. Generating electricity for the UK and internationally.

Competition for top talent is tougher than ever. With every employer offering similar benefits, the real challenge is showing what it actually feels like to work at your organisation. The best way to cut through the noise is simple, let people see it for themselves through genuine stories and real footage.

Drax asked us to create an engaging recruitment film showcasing life across their hydropower sites and the variety of roles available. We jumped in and also produced a series of shorter social videos, each spotlighting individual team members, their experiences, and the appeal of relocating to this stunning part of the UK.

Director dressed in high-vis filming talking to a smiling corporate lady in front of a camera

We hit a few challenges along the way. The shoots were in rural Scotland, and the weather was typically unpredictable. To make it work, our team adapted quickly on site and started filming early each morning to beat the clouds and capture the landscapes at their best.

We packed the schedule with as many interviews as we could. For most of the team we spoke to, it was their first time on camera, so we kept things relaxed and informal. Our approach is always to take the pressure off, we spend time chatting and putting people at ease before the camera ever comes out, which helps us capture natural, genuine conversations.

Cameraman in high-vis filming setting up video camera with green trees behind

SNEAK A PEAK AT THE VIDEOS

Large, bright, white, art deco style building surrounded by green trees

Recruitment Campaign Video

Hero Video

Blonde corporate lady smiling whilst looking at her computer

Opportunities To Grow

Social Short

Aerial drone photo of water rushing through gates of a hydro-power damn in Scotland

Highlighting The Area

Social Short

Two Engineers dressed in high-vis talking and smiling

Jamie's Story

Social Short

Aerial drone photo of water rushing through gates of a hydro-power damn in Scotland

Lewis's Story

Social Short

Drone aerial photography of a Lanark Hydro Power plant in Scotland

Louise's Story

Social Short

With a series of 7 videos in total, we created an abundance of content to develop informative website landing pages, engaging paid promotional ads, and to re-target leads who may be intrigued by the company and roles available.

Let's Talk

If you're looking to cut through the noise and stand out in today's crowded digital landscape, come and chat to us about pushing the boundaries of creative media and capturing your next captivating campaign!