For Hot Wheels’ latest ‘Let’s Race’ retail campaign, we were brought in to create vibrant, high-energy content. The brief called for two “cool dude” mini-models to act as Hot Wheels ambassadors for the day, promoting the new clothing and toy ranges launching with Very.
To make the products and graphics really pop, we chose a bright white infinity cove studio and cast lively young talent to bring the shoot to life. We sourced a bedroom-style set and props in complementary brand colours and focused on capturing fun, natural moments. Once the boys were relaxed on set, we let them play freely, giving us plenty of genuine action shots before circling back for key hero and product imagery.
We delivered a wide set of images showcasing both the toy and clothing ranges, used across email, social, web and print throughout a six-month campaign.
