After working with Harpy on their first music video and Press & PR Photography shoots, when we heard a second music video was on the cards, we, of course, jumped at the chance to get dark and creative once again!
The first stage for us, when it comes to any music video, is understanding the meaning behind the song. Speaking on the single, Harpy said, "Sometimes we don’t want to be saved. Sometimes we want to feel the pain, to revel in the misery. We do things that are bad for us because sometimes they feel good… So good that we go back to them again and again and again. That’s what 'Medicine' is about.”
From the very early development stages of the video, we brainstormed, developed, and fleshed out a couple of concepts with Harpy until we all finally fell in love with this nod to a few classic and favourite horror movies - Hitting that ritualistic and sacrificial nail on the head while still keeping in line with Harpy’s clear stylistic identity and modern aesthetic.
