With the launch of the exciting new Barbie 'Dream Closet' toy set, and a vibrant Autumn clothing collection, Barbie and Mattel approached us to capture a range of advertising materials for their upcoming retail campaign and product launch. Together, we developed a concept centred on energetic, fashion-forward social videos and aspirational product photography.
This content was designed to create an eye-catching, relatable and runway-ready campaign that would stand out, stop the scroll, and appeal to online parent shoppers.
Tasked with injecting style and energy into this vibrant campaign, we assembled a top-tier creative crew, cast some fabulous mini-models, sourced chic props, and expertly designed and styled a sleek studio setup. We meticulously managed every detail to ensure a flawless shoot, bringing this stylish and vibrant campaign to life, in true Barbie fashion!
